Just in Case Study:
How We Helped a B2B SaaS Company Increase Signups by 240%
Our client is a B2B SaaS company that provides a cloud-based solution for managing customer relationships. They were looking to increase their number of signups and improve their lead conversion rate.
Software Integration Services For Business Process Automation
SM Ads
Our team of specialized consultants will analyse and optimize the ads
Google Ads
Advanced technics are involved here where we are known for running high
budget ads
Leads Funnel
Flow of leads taking them through a test proven structured funnel
CRM Integration
Strong architecture where leads are captured & optimized automatically
Challenge
The client had a monthly ad budget of $10,000 and wanted to allocate it across Google Search Ads, Facebook Ads, and Twitter Ads.
They were also concerned about their CTR, which was below the industry benchmark of 9%.
Solution
We developed a comprehensive digital marketing strategy that included the following:
Created a high converting formula while developing our ads campaigns, to ensure highest CTR rate possible which exceeded the market benchmark.
Built up a keyword structure in a way to drive high traffic inbounding the Landing Page to take the users through the booking funnel.
The Landing Page was tailored to fit the targeted industry highlighting pain-points related to them directly, heavily applied CRO A/B testing list and updated the winning ones.
The funnel is developed in an advanced tracking manner that we were able to track, monitor & retarget to the leads who visited and dropped off. With the retargeting structure, we were able to maintain a high retention rate from leads who were bounced off in the middle of the funnel's journey.
Tracked & followed with after-call newsletter focusing on BOFO aspects, with scarcity & FOMO we were able to increase the successful closing rate by over 38%
Solution
We developed a comprehensive digital marketing strategy that included the following:
Keyword research to identify the most relevant search terms for their target audience
target audience
Creation of high-quality ad copy that was tailored to each target audience
Optimization of landing pages to increase conversions
Projects Delivered To Our Most Valuable Customers
Collected Results:
1. Impressive CTR: Our Google Search Ads campaign achieved a Click-Through Rate (CTR) of 21%, surpassing the industry benchmark of 9% for the B2B SaaS sector. This exceptional CTR reflects the effectiveness of our ad creatives and targeting.
2. Quality Traffic to Demo Booking Funnel: Leveraging our high CTR, we successfully directed qualified traffic to the client's demo booking funnel.
In just 15 days, we achieved a remarkable milestone by securing 240 signups.
3. Exceeding Client KPI: Our performance in driving signups exceeded the client's initial Key Performance Indicator (KPI) of 100 signups per month, showcasing the immediate impact of our campaign.
4. High Closing Deals Rate: The success story doesn't end with signups. We are proud to report that 87% of the signups converted into closed deals, indicating the quality and relevance of the leads we generated.
In Conclusion:
In this case study, our digital marketing agency not only outperformed industry benchmarks but also exceeded our client's expectations. We demonstrated our ability to leverage Google Search Ads to drive high-quality traffic, surpassing the KPI for monthly signups. Most importantly, our strategic approach resulted in an impressive 87% closing deals rate, showcasing the tangible business impact of our digital marketing efforts.Through a combination of compelling ad creatives, precise targeting, and ongoing optimization, we maximized the client's ROI within their allocated monthly budget of $10,000. This case study serves as a testament to our expertise in delivering outstanding results for B2B SaaS companies in the digital marketing landscape.
About GrowthHub
We are a team of experienced growth hackers with a proven track record of success. We use a variety of techniques, including content marketing, SEO, pay-per-click advertising, email marketing, social media marketing, and A/B testing. We are committed to helping our clients achieve their growth goals.